Our Story

This started with something personal.

I never had a picture-perfect relationship with my dad. Every year, I’d find myself in the card aisle, searching for something—anything—that felt true. Most said things like “You’ve always been there” or “You’re the best dad.” That wasn’t my experience.

I cared. I wanted to acknowledge his birthday or Father’s Day. But I didn’t want to pretend.

And I knew I couldn’t be the only one.

So I started candid.cards—for the real relationships. The ones that are distant, messy, strained, or complicated. Whether it’s a parent, sibling, partner, or friend—sometimes the most honest thing you can say is simply: this day matters, even if everything else doesn’t make sense.

Each card is black and white by design—simple, timeless, and easy to print. That choice is practical, but also intentional. No frills. No performance. Just real words for real situations.

Thanks for being here.

Shawn Bradley
Founder, candid.cards